The Nostalgia Factor: How Past Experiences Influence Our Purchases

Why We Buy: The Science of Shopping Psychology
26/03/2025 8 min Episodio 12
The Nostalgia Factor: How Past Experiences Influence Our Purchases

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Episode Synopsis

In this episode, we delve into the powerful role of nostalgia in shaping our buying decisions. We explore how brands leverage our fond memories and past experiences to drive sales, and how our brains respond to these emotional triggers. Join us as we unravel the science behind this potent psychological phenomenon and its impact on our wallets. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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