The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?📌 Why You Should Listen:This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.Meet Our Guests:Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.Paul Brenner: SVP  of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.What You'll Learn:The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.🔗 Listen Now:🎙️https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/📬 Connect with Dan and Paul:Dan Hight - https://www.linkedin.com/in/danhight/Paul Brenner - https://www.linkedin.com/in/pabrenner/🌟 Don't Forget:If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.Thank you for being a part of our community!- TimP.S. Have feedback or questions? Email us at [email protected] learning about advertising? Learn more about Streaming TV at stateofstreaming.com

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