Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business| What’s Your Edge?

What's Your Edge?
11/04/2023 9 min
Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business| What’s Your Edge?

Listen "Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business| What’s Your Edge?"

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Episode Synopsis

Brand authenticity builds trust and credibility with customers. Brands perceived to be authentic garner more customer satisfaction, retention, loyalty, and advocacy, which ultimately leads to increased revenue and growth. Create an authentic brand with these 5 steps.

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