In this episode of “What’s the Startup?,” we sit down with Kory Payne, founder of Ujoin, to dive into the gritty realities of building a B2B SaaS company from the ground up. Kory shares his journey from humble beginnings to hitting major sales milestones and achieving product-market fit.Throughout the conversation, Kory opens up about the challenges and sacrifices of startup life, the importance of listening to customers, and how customer feedback has been key to Ujoin's growth and innovation. He also discusses how staying true to your vision, while being flexible enough to pivot, is the secret to long-term success in the competitive world of SaaS.Whether you’re an aspiring entrepreneur or an established founder looking for insight on scaling, this episode is packed with valuable lessons on grit, growth, and the power of customer insights.Timestamps:00:00 - Intro02:30 - The origins of Ujoin06:15 - Hitting a sales milestone and finding product-market fit10:45 - Challenges of building a startup and staying committed15:00 - The role of customer feedback in product innovation18:20 - Building a team and a customer-centric company culture22:30 - Advice for early-stage founders: grit, determination, and pivoting25:45 - What’s next for UjoinDon’t forget to like, subscribe, and share this episode if you found it helpful! Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.Ready to check out the space? Book a tour with Tiffany, our Community Coordinator! Got a business idea? Apply for a mentorship session with one of our experienced mentors! Stay connected and join our growing community on Instagram for the latest updates, inspiration, and behind-the-scenes looks at what’s happening at Sprocket. Let’s turn your ideas into reality—together!Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.

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