In this episode, we're talking about the cost to serve and the importance of understanding the different types of customers.  We discuss moving from a static cost to serve model to a more dynamic approach, including what-if scenario planning. The episode is packed with great examples, and we explore taking the cost to serve to the next level, including understanding the environmental impact of different service models. I am pleased to join Rob O’Byrne, the founder of the Logistics Bureau, host of the youtube channel "Supply chain secrets", and a leader in the supply chain space. We dive deeper into: Understanding cost to serve and your different types of customers How cost to serve model links to the business strategy Understanding customer behaviours and expectations Creating more dynamic models to deal with macro-level changes Supply Chain Secrets - Cost to Serve 

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