On this episode I had the pleasure of hosting someone who literally changed my life.  I met Seth Winterer in 2007 at the Digital Dealer conference.  Seth had been leading sales efforts at ReachLocal and was tasked with growing their automotive business.  It took a few months, but I ended up working with Seth and the ReachLocal team for a few years where we built millions of dollars in automotive SEM business.  On the surface, Seth is calm, calculated and considerate.  If you're fortunate enough to become his friend, you find out he's also quietly confident, very competitive and extremely capable.  I consider Seth among the more elusive jedi-like digital marketing professionals.  He's part salesman (and a damn good one), part Don Draper, part level 5 leader (Good to Great reference) and part passionate father who loves Porsche, a little heavy metal from time to time and baseball.  Seth is the founder and CEO of Digital Logic in Shreveport, LA and an old friend I know you'll enjoy hearing from.

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