20 plus years of friendship is enough time to get to know someone well.  Barry Brodsky is and automotive industry veteran and a pioneer when it comes to online trade-in tools.  I really wanted the audience to get a sense of who Barry is as a business professional, but also as a person.  He prefers to keep some parts of his life private, but I will tell you that he is a family man.  He loves his wife, children and grandchildren more than anything on the planet.  In addition, Barry has been and remains one of very few people in my life who understands the hell that comes with caring for parents until end of life.  I can't say enough about how much I respect and appreciate Barry personally and professionally.  I love to drink water or whiskey with him, discuss new ideas to help car dealers find greater levels of success, talk hockey or baseball or tag along with him in his hometown Chicago hearing countless stories about his early life.  Enjoy this episode as we talk a lot about the car business and life.  

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