ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "20. The 4 Seasons of the Customer Journey: Spring"
Episode Synopsis
In this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into long-term fans.What we cover:What “Spring” Looks Like in the Customer Journey – Awareness, curiosity, and early research before they ever click “buy.”Why Discoverability and Trust Are Everything in This Season – And how to show up when your audience doesn’t even know they need you yet.Tips for Service Providers, Course Creators and Membership Site Owners to Create a Standout First ImpressionView the episode transcript here.Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
More episodes of the podcast What Would They Do? The Customer Experience Podcast For Small Business
43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
15/12/2025
42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs
08/12/2025
In God we trust