Ronnell Richards is an award-winning entrepreneur, author, host, business consultant, and the Founder of Business & Bourbon, a podcast turned platform helping business professionals network and build relationships. As a serial entrepreneur and sales leader, he has helped build and scale companies through fractional leadership and coaching. Ronnell is the author of Shut The Hell Up And Sell and has been featured in publications, including Inc., Forbes, Gwinnett Business Journal, and numerous others.  In this episode… The widespread use of CRMs and other management software has diverted from foundational business models and practices like relationship building and communication. Consequently, many sales professionals rush through the funnel to meet their quotas and satisfy company requirements, surrendering ownership of the customer relationship. How can you optimize the sales process to build and maintain valuable customer relationships? Sales veteran and relationship cultivator Ronnell Richards advises developing a sales business separate from your assigned organization by prioritizing and aligning with customer needs. This value exchange approach allows you to establish yourself as a trusted advisor, encouraging customers to pursue your services and advocate for you beyond your current organization. When structuring your sales funnel, identifying your target audience and tailoring your messaging to address their needs is crucial in nurturing lasting partnerships. In today's episode of What The Teck? Rolando Rosas and Dave Kelly sit down with the Founder of Business & Bourbon, Ronnell Richards, to discuss creating a customer-focused sales business. Ronnell explains how to utilize technology effectively by leveraging business fundamentals, how to establish authority as a young minority sales manager, and the crucial elements of the sales funnel. 

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