My guest today is Lakeyia Brown, MMC, Senior Manager of Digital Content at the New York Knicks, we explore her inspiring journey from the social media specialist at the University of South Carolina to a leading force in professional sports marketing. Lakeyia dives deep into how sports social media marketing has evolved since 2016, offering a behind-the-scenes look at both collegiate and professional sports media roles.She shares practical insights on how to navigate career transitions, the importance of networking and mentorship, and why developing soft skills like communication, collaboration, and adaptability is critical for long-term success in the sports industry. Lakeyia also opens up about the challenges of balancing full-time work while pursuing a master’s degree — and how that experience shaped her growth.🔑 Key Takeaways:How Lakeyia Brown launched her career in sports media and digital content marketingThe transformation of digital and social media strategy in sportsKey differences between working in college athletics vs. the NBAWhy building online communities matters in sports socialStrategies for career growth, professional development, and boundary-settingEssential advice for aspiring sports marketers and creativesIf you're looking to break into the world of sports marketing, or want to learn what it takes to thrive behind the scenes at top-tier sports organizations like the New York Knicks, this episode is packed with real-world advice and inspiration.Connect with Lakeyia on Linkedin

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