My guest today is Simone Jackson, Senior Brand Manager, Global Marketing with experience at Spotify, Wieden & Kennedy, Kamp Grizzly and a dynamic background in marketing and advertising. From crafting handmade cards as a child to leading major brand campaigns, Simone’s journey is a testament to the power of creativity, ambition, and adaptability.Simone shares how her education in strategic communications at Elon University helped her blend creative vision with business strategy, and how playing sports instilled the grit and teamwork skills that now shape her leadership style. She offers a behind-the-scenes look at working on global marketing campaigns—including the standout Adidas x Ivy Park launch with Beyoncé—and the importance of understanding cultural nuance to create content that truly resonates.This conversation dives deep into what it takes to thrive in the fast-paced world of brand marketing—from navigating industry awards and maintaining a competitive edge, to building authentic relationships in a digital-first world. Simone also delivers empowering advice for anyone building a creative career: ask for what you want, own your confidence, and pivot when your path no longer fits.🔑 Key Takeaways:How early creativity led Simone to a career in brand marketingThe value of a strategic communications educationWhat sports taught her about perseverance and collaborationHow to develop campaigns with global impact and local relevanceInsights from launching the Ivy Park campaign with BeyoncéThe real value of marketing awards and networkingWhy personal connections matter more than ever in the digital ageHow to recognize when it’s time to pivot professionallyTips for aspiring marketers: confidence, clarity, and courageIf you're passionate about marketing, branding, or creative leadership, this episode is filled with actionable insights and career inspiration from someone who’s making waves on a global stage.Connect with Simone Jackson on Linkedin.

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