How Brands Can Steer Clear Of GenAI Backlash

What It Means: A Forrester Podcast
16/05/2024 28 min
How Brands Can Steer Clear Of GenAI Backlash

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Episode Synopsis

As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means.

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