Encore Presentation: How Should Business And Tech Leaders Spend In 2025?

What It Means: A Forrester Podcast
02/01/2025 31 min
Encore Presentation: How Should Business And Tech Leaders Spend In 2025?

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Episode Synopsis

Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into Forrester’s Budget Planning Guides’ recommendations for tech, marketing and sales, and customer experience (CX) leaders.

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