Send us a textIndia’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!Catch the full conversation on YouTube or listen on Spotify.#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends—00:00:00 – Intro  00:02:14 – What’s working on OTT?  00:03:51 – The illusion of democratisation  00:06:41 – New talent vs big budgets  00:11:20 – Why some creators give up  00:13:36 – The business side: Economic realities  00:15:28 – The truth about scriptwriting  00:18:28 – Rural market potential  00:23:19 – Corporates and billionaires in the industry  00:29:24 – The fading of fandom in the industry  00:35:34 – Controversies, regulation, and censorship  00:46:54 – Global standards in storytelling: Is India catching up?  00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink  01:15:15 – About book-to-screen adaptations  01:06:04 – Fun segment  01:09:43 – Advice to aspiring creators  01:11:58 – Outro—#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent Subscribe to our channel:Instagram: https://www.instagram.com/shutapapaulpodcastYouTube: https://www.youtube.com/@shutapa_paulSpotify: https://podcasters.spotify.com/pod/show/the-shutapa-paul-podcastTo know more:Follow Shutapa Paul onLinkedIn: https://www.linkedin.com/in/shutapapaul/Twitter/X: https://x.com/ShutapaPaulInstagram: https://www.instagram.com/shutapaFacebook: https://www.facebook.com/shutapapaulpage/Follow Sidharth Jain onLinkedIn: http://linkedin.com/in/sidmjain Twitter/X: https://x.com/irocksid Instagram: https://www.instagram.com/_sidharth_jain_?igsh=YTEwcjd6bjdocXlj Story Ink: https://www.thestoryink.com/ 

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