Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.What You'll Learn:• Why leading with certifications makes you sound like everyone else• The difference between practitioner language and human language• How to rewrite your messaging to focus on client outcomesQuote to Remember:"Your certifications matter - they give you credibility and ensure you can deliver results safely and effectively. But they're not what sells your services. Your ability to articulate the transformation you create is what fills your practice." Cassandra Duffill - Naturopath & Business StrategistUseful Links from today:One-to-One Mentoring spots open here - MENTORINGFREE Masterclass -  Crickets to Clients Replay - MASTERCLASS Marketing Mastery Waitlist - JOIN HEREWant to work out your next steps? Book a free call with Cass - HERELet's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.com

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