In this episode, Cass Duffill discusses the challenges and trends of social media marketing in 2024. She emphasizes the unique position of heart-led, soulful entrepreneurs and the importance of marketing with authenticity and integrity. She highlights the shifting landscape of online marketing and the need for consistency and regularity in social media efforts. She also explores the rise of video content, the role of social commerce, and the marketing strategies for various platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube. The conversation concludes with a focus on visibility marketing and the importance of being seen and standing out in the online space.Takeaways:Heart-led, soulful entrepreneurs need to market themselves authentically and with integrity.Consistency and regularity are key in social media marketing.Video content is becoming increasingly important in 2024.Different social media platforms require different marketing strategies.Chapters00:00 Introduction: The Challenges of Social Media Marketing in 202401:21 The Unique Position of Heart-led, Soulful Entrepreneurs02:16 The Shifting Landscape of Online Marketing03:12 The Importance of Consistency and Regularity in Social Media Marketing04:11 The Role of Social Media in Brand Awareness04:55 Embracing Authenticity and Personal Branding06:26 The Rise of Video Content in 202407:57 Building Community and Engagement on Social Media08:46 The Emergence of Social Commerce09:41 Marketing Must Do's for 202410:45 Facebook: Emphasizing Video Content11:40 Instagram: Moving Towards Authentic and Educational Content12:07 LinkedIn: Establishing Expertise and Professional Networking13:19 TikTok: Embracing Authenticity and User-Generated Content15:15 Pinterest: Leveraging Visual Appeal and Searchability17:05 YouTube: Utilizing Long-Form Content and Repurposing19:13 Visibility Marketing: Being Seen and Standing OutLet's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.com

Ver todos los episodios