Kevin Judge is the CEO and Founder of iNOBL, a strategic business advisory firm with a global reach. A best-selling author, international speaker, and strategic business advisor, Kevin leads a team of professionals that senior leaders trust, to turn strategy into sustainable success. Join us for an insightful conversation on how to go from chaos to clarity, to best guide organizations to harness their potential, and excel beyond expectations! Stay in Touch with Kevin: https://www.linkedin.com/in/kevinjudge/ https://www.instagram.com/kevinrjudge/ For more on Kevin and his services: https://inobl.com/   Script: When you're in a moment, one, have that sense of curiosity for yourself, but also if there's somebody that is coachable around you to say, hey, hold on a second, I hear you, you're concerned about ABC. What would happen if you were to stop and think of this in this different way? Mm-hmm. What other possibilities could there be? Welcome to Weirdos in the Workplace, the podcast that celebrates authenticity, transparency, passion, and purpose in our world of work today. My name is Erin Patchell, of course, your lovely host. And I'm here today with Kevin Judge. Say hello, Kevin. Hello, Kevin. No, hello, everybody. Nice to be here. It's great for you to be here, Kevin. Okay, so for those who don't know Kevin yet, Kevin is the CEO and founder of iKnowBull, a strategic business advisory firm with a global reach. Kevin leads a team of professionals that senior leaders can trust to turn strategy into sustainable success. He's also a best-selling author, international speaker, and strategic business advisor. Welcome, welcome.  Thanks very much for having me. It's a pleasure to be here. All right. So what are we talking about today, Kevin? Just give me broad strokes.  Well, you know, one thing that's caught my attention recently was how crazy our brains are in making up stories about what's going on in our worlds, whether it be driving down the road and somebody cuts you off or the way a coworker responds to an email or the way your boss treats you. Like all of these things, our brains tell us stories and that can get us in a lot of trouble. So what is interesting for me right now is how can we have a little bit more of a view of curiosity to solve some of the problems that don't need to be problems in our lives? And of course, if you want to tie that to strategy and execution, it's about getting away from conflict and better communication and that type of thing to help make the world go around a lot better. Yeah, that'd be nice. There are a few existential crises in the world at this time. So I think I use that word almost every single podcast right now is like existential crises. And it's not surprising that people are trying to find ways to both like predict, analyze, compartmentalize, and like, just, you know, try to like kind of survive through, you know, what's going on today at a micro and macro level. So, you know, humans be humans, right? Well, exactly. And whatever's going on around us, like if you think, And whatever's going on around us, if you think, probably heard this example before where a caveman sees a saber-toothed tiger and they go into fight or flight mode and it's all about survival. Well, first of all, we wear more clothes nowadays, but also, well, many of us do. Some of us. Yes, right. But also, we don't have saber-toothed tigers coming at us. But on a day-to-day basis, our brains don't know the difference between the perceived physical threat of a saber-toothed tiger and a perceived psychological threat. So let me take it into a work environment. You walk into a meeting room that you're expecting to have a meeting with your boss, and HR is there. Oh my gosh, Right. So perceived psychological threat of why is HR here? I'm going to get fired. And if I get fired, everybody's going to look at me and be ashamed of me. My family's going to leave me. I'm going to lose my house. I'm going to end up on the street and I'm going to starve to death and die. I'm going to end up on the street and I'm going to starve to death and die. Now, I know that sounds ridiculous, but that can be where our brain goes very, very quickly when it's not necessarily the fact. Right. Well, I think you've given us an amazing intro to the topic. Let's come up for air. And I just want to ask you first, the first like real question, the most important question, what makes you a weirdo? What makes me a weirdo? When you asked me that the first time I was like, well, I don't know. Am I really that weird? But I'm going to focus in on, it's taken a lot of work for me to not appear as weird as maybe as I, as I was many years let your freak flag fly that's there you go I have a very strong sense of right and wrong and in my younger years there was no gray area like it's either right or wrong the rules are rule you follow it or you don't follow it etc uh and that led to me having super high expectations for myself as well as super high expectations of other people. And I think in my terms, what makes me weird is I really struggled to understand, well, how is it that people are not as serious about these things as I am? And how can they be comfortable with the lack of performance and, and just getting by and not really caring, et cetera. And so it took a lot of work for me to understand people and how they, how they actually think and process and that not everybody's like me. And thank God they're great. Like the last thing that people need is another me uh and thank god very great like the last thing people need is another me like we we need everybody to be who they are i mean not to like go down a huge rabbit hole here but i'm very i'm kind of curious like if you've ever detangled like why you were so motivated like what was it in your dna or in your upbringing or whatever that like drove you in that way that that is interesting that could be an interesting conversation yes yes uh should we get the virtual couch out no it's not my not my thing but yeah um you know what i'm not 100 sure because when i when i look at i have two brothers and i look at them and we're fairly different uh than than each other um but also similar in some ways but my father was in the military my mom was a nurse there was a strict household um but i i think some of it's just maybe it's because i was born in january right? Like I, I, there's a thing, that's a thing, you know? Well, yeah. Right. So I really don't know other than our behavior as we learn behavior, we are either rewarded for it or not. And perhaps how I behaved in the decisions that I made. I had rewards for it either intrinsically or extrinsically was rewarded for those behaviors. And that worked until it didn't work, right?  Once I got into my career, that rigidity wasn't helpful all the time. Yeah, no, for sure. Especially in the world today when things are, you know, you need to be more agile and adaptable in a lot of ways. I can see how you would have had to learn that probably. Yeah. Yeah. Yeah. And it's for many people, that's not something that comes easily. No, no. For most people that doesn't come easily. Yeah. Yeah. Okay. Well, interesting.  Okay. So maybe, maybe another rabbit hole for another day to go all the way down. Yeah. But you're a strategist at heart. Okay, so you and I, we're both strategists. We kind of work in different areas. We're not like conflicting at all or competing, really. We work with different kinds of clients. But we're both, you know, more on the strategy side, strategy execution. I also do some coaching. Do you do coaching as well? Are you a coach? Yes. I don't do a lot of the coaching myself anymore, but I do coaching usually with executive CEOs. Right. Okay. So you do a little bit of coaching as well or have done coaching as well. Yeah. So the world's basically like it's on fire on fire, you know, and everyone's terrified. Business leaders are terrified. Doesn't matter, you know, small business, medium sized business, large enterprise government, you know, nobody knows what's going to happen next. There are lots of different mega threats, you know, in the world. mega threats you know in the world yep um what are you seeing like just like on a what what are you sensing right now in the world like what are you sensing as like some of the biggest things that people are concerned with day to day that is affecting their behavior i think um and and that's a very broad question. So I'm going to give you a very broad answer.  I think one of the biggest questions that people have today is anything that's happening, anything that they read in the news, anything that they see happen on the street, et cetera, is how does this impact me and my future and my ability to be successful in whatever it is that I'm doing, right? To thrive in this ecosystem that we're in. And it sounds like a very selfish question, but it really, I don't think is, right? We're no good to anybody else unless we are strong ourselves. And then once we're taken care of, it's easy to help the rest of the people around us in the world, et cetera. So I think that's the big thing for people is, hey, how are things going to help? So let's take Canadian politics right now. I'm coaching a CEO right now around the strategy for his organization, and he requires some funding through government grants. Okay, great. But what is going to be happening in our political environment come September? Is the opposition going to say, hey, we want a non-confidence vote? Yeah. And that's going to destroy the current government and all funding is going to come to a screeching halt or do we have another year year and a half etc right so those sorts of things are a concern um even what's happening in the u.s for for their politics it's a concern for canadians uh and people in the U.S. alike. So I think for most people, it's like, how are these things going to impact us? And it can be the smallest little thing that puts people into turmoil.  How do you see this sphere reflected within organizational behavior? Prime example, and this one's really, really fresh. CEO just let go two of his employees, small organization. Yeah. For various reasons, right? And the story start. Well, why were those people let go? And of course, the CEO can't be very specific on what those reasons are, because you have to value the privacy of those individuals. So there's a generic answer as to why. But people start making up stories. Right. Is it because employee A was no good, they were stealing, or is it because there isn't enough money in the company and we're going to go bankrupt? All sorts of things come out. And so people see this information and start processing, okay, well, how does this impact me? Is there longevity in my career in this company? Should I start looking for work? Or, hey, I'm a survivor. I didn't get canned, but now I've got all this extra work. Or am I going to have all this extra work that I have to do to make up for the people that have left? Right. And when they don't have the answers to those questions, they make up answers to those questions. And I tell you, our brains are masterful storytellers. Our brains, unfortunately, focus in on fictional horror instead of, hey, everything's going to be great. Yeah, that's true. Yeah, that's true. And it seems like in times of stress, you know, that becomes even more true that we fixate on, you know, trying to create certainty out of uncertainty, whether or not it's actually real. It's like a mass there's things we cannot control and we try to control. We spend a lot of energy on that instead of what we should be doing, right? We should be focusing on as an individual, what can I control? Focus on that. And from that organizational perspective, get the work done that you need to get done to continue to perform well, to help the organization advance, to maintain the view that people have on your value to the organization, right? If you start spiraling out of control and become cynical and stop performing because you're just giving up, et cetera, it's almost a self-fulfilling prophecy, right?  You kind of end up putting yourself out of work. Yeah. It strikes me that you're kind of the perfect person to help in this scenario someone who you know came from was probably very it was certainly probably still you're still very um disciplined but there's a difference between discipline and rigidity you know yeah um so but someone who was like very disciplined and maybe a you know verging on having too much routine perhaps once upon a time to having to learn how to adapt, being potentially a very good person to lean on in times like this when people have to learn how to adapt. Yeah. Well, thank you for saying that I seem to be a good person for that. So I'll agree with you. Please do. It's also not only for the individual who's impacted, but also for leaders of organizations. Right. So earlier I said when people don't have the answers, they make up their own answers. Well, the answers need to be shared by leaders across the organization. the organization. So what is it that a leader can do to communicate, hey, there is a future and this is how bright it looks and you're part of that. Or, hey, the future is uncertain. I'll be honest. But I really value you. That's why you're still here. And I need your help to figure out what it's going to look like. And let's make this work. Let's rally together to survive this. Right. So whether it's good news or bad news, those leaders really need to communicate with conviction and belief in that future and the people that report into them. Yeah. So we're kind of we're edging towards we're kind of like on the edge of the curiosity cure now, right? Yeah, yeah. We're starting to edge towards that.  And it's interesting, because, you know, what you're talking about that balance between like reality and faith, essentially, is what we're talking about, you know, a belief that we're going to get through this, if we can do together and we're going to be honest and blah, blah, blah, right? All the way through. It's like, you know, you want to be honest, but can leaders really be honest? You know, like how much honesty and transparency do you usually recommend? As much as possible. Yeah. Without sacrificing confidentiality. without sacrificing confidentiality. Okay, perfect. So there are times where a leader will be asked questions. They may know the answer, but can't share it. And instead of saying, oh, I don't know, perhaps they should say something like, you know what, that isn't an area that I'm able to speak about now, but as soon as I can, I will share that information with you. Right. Yeah. Yeah. Well, I mean, you want to have, they want you to, they want to know, people want to know that you do know the answer, right? Not that you don't know the answer. That's terrifying, you know? Yeah. Yeah. Yeah. We want to know that we're, we want to be confident that our leaders know that the answer is, and it's okay. Maybe if, if it's a need to know that we're going to want to be confident that our leaders know that the answer is and it's okay maybe if if it's a need to know at this point right yeah but the curiosity cures the same you know how much like where's the balance right between the hallucination and the reality when it comes to like you know we're leading with curiosity, how, how far into curiosity do you go? This is a question that I ask myself a lot because I have ADHD and I have a lot of things that I'm curious about. I need some restraint, you know? I am, I'm curious. Okay. Let's, let's back up for a second. Talk about the curiosity curve. So people know what the heck we're talking about. Okay. Yes. Because we've said curiosity cure a few times a couple times yeah right so that that really is about pausing in the moment and asking yourself what you know this something happened and this is why i think it is pausing in the moment and thinking is there an alternate reason why this has happened is there an alternate potential outcome um one one thing i like to do so let's take the example of um uh you're driving down the road and somebody all of a sudden cuts you off right and many people have a negative reaction to that right right? Once they get over the adrenaline rush of swerving out of the way or the near miss. And there are reactions typically are not all that friendly, whether it was yelling or gestures or speeding and catching up to the person at the next light, getting out of your car and hitting their window, like all that road rage stuff. Right.  So let's stay away from that. Um, but asking yourself in the moment, what if that person that cut me off actually had positive intent? Right. What could have possibly happened that they would cut me off with positive intent right yeah so you know maybe they were avoiding a squirrel which you know okay but or maybe they were avoiding a child or their steering wheel stopped working i don't know right there's yeah sure so many potential opportunities or maybe it was just a dumb accident that they, they just cut you off and they didn't do it intentionally. Like I know I've cut, I've cut people off by accident without thinking about it. So right. We got to give people a break. Totally. Like I spent like my twenties, I was a little angry and most of my teens actually. Like I spent like my twenties, I was a little angry and most of my teens actually. Yeah. Most of us are at that age. Pretty angry. I was angry, angry at the world, you know?  Um, and I, I think I remember like specific moments in my life where it was like all of a sudden the light turned on. It was like, I don't have to live this way. It's only affecting, it's only, the only person that it's impacting in a, in a negative way is me, you know, and I have a choice that I can decide to look at things like you can decide, you know, to look at things through that negative lens, or you can decide to look at things through sort of some rose colored glasses, if you will, you know, my company name is literally positivist group. So, you know, the being positive, it's actually not, it's the name that came from something else. But okay, the fact that it's named positivist, there's layers here, right? The it, you know, it makes me want to commit to constantly looking at things and giving people grace and make and not making assumptions right yeah you know that's funny because both of our company names have a sense of that so i often get asked well what is i noble like where'd you come up with that name? That's a play on two meanings of noble. So noble being how can we do the right thing for people? Of course. And then the other part is noble as in no BS. Oh, okay. So there you go. So both of us, our companies, are really about trying to think of things from that positive perspective yes looking at the world not making it not assuming ill intent but assuming you know either neutral or positive intent right yeah yeah and when we were talking we when we had our like pre, you know, podcast conversation, it just struck me how impactful that mindset is. You know, the folks who I think really try, because it's hard, right? It's hard to maintain that mindset. But there's such a trickle down effect that it just like instantly shot into my brain. Like it affects literally everything in your organization. If you take that approach. Absolutely. Right. It, it impacts, uh, well, I'll step back for a quick second and just say, it is natural for us to have negative thoughts that come into our head right away. So, you know, if you were late for this call, my mind might have immediately said, oh, you know, it's not going to happen. She doesn't like me. She doesn't care, et cetera. And that's natural. That's where our brains go. Yeah. What we need to do is step it up a little bit as individuals and say, okay, I've had those thoughts. Let's push that aside. Yes. And start thinking about what could possibly happen, right? Maybe you're Zoom updated or Windows crashed across North America, right? Right? Like that just happened. Yeah. So that's all we have to do is push those things aside for a moment and start to think about what are some of those alternatives. When we can do that, we increase the trust that we have with other individuals that we work with. We increase the quality of communication by simply asking questions of people. And that's where that curiosity cure comes in is asking questions of people. So, Hey, I'm making this up, but Hey, you were, you were, you were late for our call today. That's not like you. What, what's going on. Right. And then I about ABC and it's like, Oh, okay. But so it's, it's really about trying to shift that mindset and escaping the tragedy that our brain can easily, easily create. Yeah. I think just making sure that you're not impressing your own worldview on everything, like not that, you know, like how am I going to describe this, but just walking through the world with a sense that, you know, just what's coming into our minds isn't necessarily the truth. Right. So just trying to find, it's like the search for truth, essentially, you know, what is the truth? It's not my truth. It's not your truth. It's, you know, something in between the truth literally exists something in between everything. Right right and what that is it like exists in the gaps really yeah yeah exactly yeah and we want to make sure that we don't become the driver of what i call the bitter bus right oh yeah right that's you know i'm upset i'm cynical i don't believe in my co-workers my, everybody's out to get me. And, you know, it's too bad if an individual thinks that. But what they typically end up doing is start talking more, wasting lots of time and resources and energy. So, I mean, I guess that begs the question, when does our optimistic, positive mindset turn into toxic positivity? Because we hear about that word a lot. It's just a buzzword. It's not like a, you know, a professional term or anything. Um, but what do you, what do you think about that? Do you think toxic positivity exists? We'll start there. Well, okay. So sure, sure it does. But is it prevalent? I don't know. I don't think so. To me, some visuals come to mind. When you talk about toxic positivity, I think of a doormat that everybody wipes their feet on or a big heavy wet blanket or somebody that's always saying yes to everything, even if they don't believe in it. So I don't think there's all that many people like that out there, but sure, there are some. Somebody can identify someone like that. But yeah. The way that I've heard it used is almost like an abusive term where it's it's more correlated almost with like gaslighting, if you know what I mean, where the leadership is like, no, fine. Like, you know, just be positive. Keep, you know, doing those 500 phone calls a day. And, you know, it's it. Or are they hiding something from the front line? In both instances, you break that trust, which isn't a great thing for the organization, right? So, and I acknowledge there's things that the leadership team can't tell employees because they might be worried there'd be a mass exodus if they say some things, right? But yeah, there's an interesting stat that I saw recently that said the number of, what was it, the percentage of problems that a CEO or executive team knows about in an organization is something like 5%. The next level down, so mid-level managers know about 25% of the problems that are happening in an organization. The front line knows about 78% of the problems going on in an organization. So we need to make sure that we're listening all the way up and down and across the organization. Otherwise there's things that people just won't know. down and across the organization. Otherwise there's things that people just won't know. Yeah. And okay. So obviously the way that you help your clients execute on strategy, that would be one of your recommendations, I assume is listening like the Gamble Walk kind of, you know? Yeah. Yeah. So there's, there's really three core areas that I find, three intersecting ideas for an organization to have the momentum they need to be able to have sustainable results. And that's focusing in on both talent and execution and alignment in the organization. So for the talent, it's about having the right people, about developing those skills. It's about the culture of the organization, those sorts of things. On the same wavelength as to what our priorities, where are we going with that. Right. And we know in like practice, it doesn't like we, it sounds very neat and compartmentalized, but it kind of like, it's kind of like test, learn, test, learn, test, learn, test, learn. Yeah. Yeah, absolutely. Yeah. Yeah. Yeah. Okay. Is there such thing as like, the more information you have as a leader, the more difficult it becomes to make decisions a lot of the time, because there's more complexity in the decision making. And obviously, there's like a balance between, you know, we want and we need information to make good decisions, but is there such thing as too much information? Do you see people freeze? Yes, me. I'm a prime example of it. So I did an assessment recently, and I forget what assessment it is, but one of the characteristics is, are you a fact finder or not a fact finder? So there's some people that will make split second decisions based on just a gut feel. And there's other people that want to find out all the facts about it. This is something I have to personally manage is how much data do I need before I just make a decision. And so that's a challenge that a lot of leaders have is being able to make the decisions based on both intuition and analytics and finding that balance. And is that something that you typically coach people through? Is that like a coachable moment? Yeah, it absolutely is a coachable moment, right? And especially as you move up in an organization, you're going to know less and less and less about the detail information and you need to rely on the people around you who should be smarter than you to be able to help you make that decision, right? So a lot of leaders make the mistake of trying to make decisions in isolation. They need to communicate with their teams yeah so leaders don't be alone is the message if you're that might be problematic don't be alone it's lonely yeah yeah well a lot of leaders are lonely it's always here right well absolutely right and think yeah think of the person at the top, the CEO, as one of the loneliest places to be in an organization. Yeah. And we know that, I think we've seen that CEOs or leaders who try to be friends with all their employees, it doesn't always go so well either. Yeah. Yeah. Yeah. I've said this to many aspiring managers who have been moving from a team member are now all of a sudden supervising or managing their team. And like, it's not the same relationship.  It cannot be the same relationship you had before. You can still be friendly, but you're no longer best buddies at work because you're not the boss. at work because you're not the boss. Well, and, and, you know, you, you, there's a real temptation. I remember I succumbed to this early, early on when I first became a manager and it wasn't anything that was critical, but it didn't, it only took me a few minutes to realize, oh, I probably shouldn't have told that person that thing that I told them because they're my friend. You know, I've got another level of responsibility now that, you know, I need to keep things to myself. Like I need to figure out how to do that, you know, do that better. Yeah. Yeah. I'm going to age myself here, but it's like the, uh, uh, the amazingly, I know the date, the 1984 Fabergé shampoo commercial, which was, hey, I love the shampoo. And I told a friend who told two friends who then told two friends who told two friends. Exactly. Right. So you've just told your friends something and they're going to tell their buddy something in confidence. And actually, that can be a very useful tactic if you're looking to promote information somehow. Yeah. Or shampoo, right? Or shampoo. That's exactly it. Awesome. So what's next for you, Kevin Judge? What's next for me? Well, I'm, in terms of what I'm doing, I'm taking a little bit of time off for July. I'm going to try and slow down a little bit and take care of myself physically and mentally. But then big plans on the business side of things as I'm continuing to ramp up, speaking with organizations, going in and chatting with them specifically around, hey, what do you need to do in the last 90 days of the year to actually get those results that you, that you want to have. So looking forward to doing a number of executive power hours is what I love. Okay. So a little motivation, education, little discipline from Kevin judge. It sounds good. Yeah. Yeah. Helping them to be as successful as they can be. And is there a specific message that you like to share or is it all individualized depending on the business?  It's very tailored to individuals and to the company itself and what they're doing on. But I guess if I were to summarize it, it's about really be clear on what is it that your organization needs to do to achieve that success? What are those priorities? And then aligning both your people and money and equipment resources against those priorities and communicating. And that kind of comes down to the whole topic that we've had today. It's about communicating effectively with people. So everybody's on the same page and they're not making up stories in their head and going down the wrong path. Yeah. Going down those rabbit holes, Alice's rabbit hole. One final question. How do we save the world just kidding can you imagine yeah right no but seriously like how do we get more people thinking about curiosity because i do think that's what um is is i don't know if we can save the world but you know what i mean like yeah get more people thinking about things yeah i you know what it it it i think the easiest thing that you can do that i can do that every individual listening to this podcast can do is just when you're in a moment can do is just when you're in a moment, one, have that sense of curiosity for yourself. But also, if there's somebody that is coachable around you to say, hey, hold on a second, I hear you, you're concerned about ABC. What would happen if you were to stop and think of this in this different way? What other possibilities could there be? Right. So just to take a moment to coach somebody along to help them with it. Right. So I think that's probably the best, the best way that we could do that. Get people to start thinking differently. Excellent. Excellent advice.  Thank you very much. You're welcome.  Thanks very much for having me. Yeah, it's my pleasure.  Don't forget to stay weird, stay wonderful, and don't stay out of trouble.

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