Target Audience Persona BEFORE YOU INVEST TIME AND MONEY IN DESIGN… Ensure you first identify your audience persona. This sounds basic and common sense, but we often see it with companies prioritizing going to a brand agency and getting a nice logo before establishing their strategy personas.   WATCH Weeks Weekly ▶️ Target Audience Persona   [01:01] Your persona is the major guiding force in all your marketing endeavors, which is key to any successful campaign. Without it, it's all guesswork. You do not want to do any guesswork when it comes to spending money on marketing.     [03:37] The marketplace and economy are changing, and your audience is changing over time, too. Marketing in a challenging environment works if you consistently reach out. Look at the information you've got in your customers, Google Analytics, demographics, and other tools and resources to know where you can find them, where you can market to them, what they like, and what they don't like.    [06:10] Oftentimes, people think they know their audience.  In the Hudson Valley, where I reside, there's a massive population shift here due to people coming out of the metro New York City area moving into this area. As a marketer, the question worth often asking is how well you know your locality and how best you speak to them.    The old messaging you used might have worked many years ago, but now you have to go and look deeper into your audience and see who's moving in and how you can customize reaching out to this new population.   [07:56] 2023 could be your year of focusing on that strategy and persona.  Out with the old and in with the new. We're talking about your MESSAGING. Be mindful of how you may be employing old elements that are not making a difference to the person you're talking to. Make enough time and effort to identify your target audience and tailor your message to them.   At HV Media Group, we believe that success is the product of getting right back to basics. We help businesses remember why they started and ask where they want to go. From there, we help them build a uniquely solid and effective plan for them.   Do you need help crafting the perfect digital marketing plan for you? Get in touch with us for a FREE 30-minute strategy session.    —————————————————————————   Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.   Know more about ED's company: https://hvmediagroup.com/   Connect with ED on socials:   Facebook: https://www.facebook.com/edweeksjunior  Instagram: https://www.instagram.com/edweeksjunior/  LinkedIn: https://www.linkedin.com/in/edweeksjr/  Twitter: https://twitter.com/edweeksjr 

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