SummaryIn this episode, Jim Haviland and Kris Snyder review Lay of the Land #183  that features Laura Bennett and Alex Krooglik, formerly of Embrace Pet Insurance, and discuss the journey of early-stage entrepreneurs, focusing on the challenges they face, the importance of market research, and the dynamics of investor responsibilities. The conversation highlights the significance of finding the right partnerships and establishing strong core values within teams to ensure long-term success. Jim emphasizes the need for resilience in navigating the ups and downs of the entrepreneurial landscape, as well as the critical role of communication and shared values in fostering effective collaboration.This week's Lay of the Land episode reviewed:https://www.layoftheland.fm/183-laura-bennett-alex-krooglik-embrace-pet-insurance-the-story-of-a-cleveland-unicorn/Other Lay of the Land Episodes mentioned:https://www.layoftheland.fm/124-andrew-spott-hr-signal-vividfront/Other References:https://www.embracepetinsurance.com/https://rocketfueluniversity.com/assessments/https://www.vividfront.com/marketing-movesChapters00:00 Introduction and Episode Overview02:41 Navigating Early Stage Challenges05:21 The Importance of Market Research08:07 Investor Responsibilities and Equity Dynamics10:30 Finding the Right Business Partner12:52 Core Values and Company Culture

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