In this engaging conversation, Jim Haviland interviews Ashley Lawson, a third-generation entrepreneur and owner of Achieve Incentives. Ashley shares her journey from working in nonprofit organizations to taking over the family business, emphasizing the importance of team culture, mentorship, and community impact in the event planning industry. The discussion highlights the values that guide her leadership and the innovative approaches her company takes to create meaningful and impactful events.https://www.linkedin.com/in/ashleyroselawson/http://www.achieveincentives.com/TakeawaysAshley Lawson is a third-generation entrepreneur at Achieve Incentives.She transitioned from nonprofit work to the family business.Team culture and engagement are crucial for success.The company focuses on impactful and socially conscious events.Listening to the team is a key leadership lesson.Values from previous generations guide current practices.Mentorship plays a significant role in her leadership style.Community engagement is a priority in event planning.Portugal is a trending destination for events.Finding joy in the journey is essential for team morale.

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