This episode explores the global impact of K-pop and how it has become a sensation in various countries. It discusses the marketing strategies used by K-pop groups such as BTS to gain attention and popularity. The concept of culture technology (CT) is introduced as a key factor in K-pop's success, allowing for the expansion of Korean pop culture in foreign markets. The use of foreign singers such as Lisa in Black Pink and the formation of subunits are also explored. The chapter concludes by highlighting the importance of CT for companies looking to enhance their foreign presence.
Takeaways

K-pop has gained global popularity and has become a sensation in various countries.
Marketing and cultural outreach play a crucial role in the success of K-pop groups.
Culture technology (CT) is a key factor in K-pop's success, allowing for the expansion of Korean pop culture in foreign markets.
The use of foreign singers and the formation of subunits contribute to the global appeal of K-pop.

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