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Listen "Finding your hyper niche - with Jen Sulak from Weirdo Weddings"
Episode Synopsis
Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images', Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born.In this episode we discuss how to 'niche' well, how to show up yourself online and why you need to find your people in the wedding industry.Find Jen on InstagramTime stamps:00:08 - Building a Cohesive Brand Identity04:22 - Overcoming Intimidation in the Wedding Industry10:27 - The Journey into Wedding Photography17:42 - Embracing the Weirdo Weddings Niche25:01 - Finding Your Niche and Doing the Work27:56 - Embracing Creativity and Niche Marketing34:50 - Embracing Authenticity and Overcoming Fear42:01 - Finding Your CommunityMentioned in this episode:Work with me in 2025Want to work with me in 2025? Here's 3 ways we can work together:
1) One to One with an in-person marketing workshop or online strategy session
2) Work with us at the Wedding Pro Agency
3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge
1) One to One with an in-person marketing workshop or online strategy session
2) Work with us at the Wedding Pro Agency
3) Join the Wedding Pro Members Lounge for 2025Wedding Pro Members Lounge
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