If you're a service-based business owner looking to double your website conversions, book a call with my team NOW: https://eastbound.digital/book-now/🔗 Grab our FREE training here: https://websitesthatconvert.io/free-trainingIn this episode of Websites That Convert podcast, host Shannon breaks down the key factors that determine whether Google Ads are a good investment for your business, including customer lifetime value, lead-to-sale conversion rates, and how to calculate your target cost per acquisition (CPA). She also explores common mistakes businesses make when setting up their Google Ads campaigns, such as targeting the wrong locations and using ineffective strategies like performance max.Timestamps00:00:00 - Introduction00:01:30 - Common Issues with Google Ads00:06:00 - Importance of Lead to Sale Conversion Rate00:09:00 - Target CPA and Ad Profitability00:12:00 - Optimizing Google AdsStay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

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