Are you tired of chasing endless leads that never convert? In this episode of Websites That Convert, Shannon reveals why 10 quality leads are worth more than 100 useless ones and how you can transform your funnel to attract clients who are serious and ready to buy.Too many businesses focus on lead quantity over quality, wasting time and money on prospects who were never the right fit. Shannon breaks down the funnel friction strategy, showing you how to filter out tyre-kickers, set clear expectations with your ads and landing pages, and build a lead generation system that actually grows your sales.Follow Eastbound DigitalEastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/Facebook: https://www.facebook.com/eastbounddigitalagency Timestamps00:00:00 - Introduction00:01:47 - The Simple Strategy to Stop Wasting Time on Tyre-Kickers00:02:54 - Funnels Explained: More Friction vs. Less Friction00:04:07 - Lead Quality vs. Conversion Rate: Finding the Balance00:05:30 - Smarter Targeting: Google Ads vs. Facebook & Instagram00:07:03 - Using Pricing in Ads to Pre-Qualify Leads00:08:14 - Landing Page Copy That Filters Out the Wrong Clients00:09:18 - Inquiry Forms: How Many Questions Are Too Many?00:10:04 - Using AI Automation to Pre-Qualify Leads00:11:31 - Finding Your Perfect Friction PointStay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

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