Send us a textEpisode 7 — Why Your Website Isn’t Converting | Dr J.J. Peterson, Former Head of StoryBrandAre you tired of having a beautiful website that still doesn’t bring in leads or sales?In this episode of The Website Growth Show, StoryBrand’s Dr. J.J. Peterson joins Rana to reveal the biggest mistake most business owners make — and why clarity always beats cleverness when it comes to converting visitors into customers.You’ll learn: ✅ Why most websites confuse instead of convert ✅ The 3 questions every homepage must answer in 5 seconds ✅ How to write clear, customer-focused messaging using the StoryBrand framework ✅ Why “Learn More” is the weakest call-to-action you can use ✅ How AI can support your content — but never replace human clarity and empathyIf your website looks great but doesn’t sell, this conversation is for you.🎯 Watch or listen now and start transforming your website from confusing to converting.👉 Subscribe for more episodes: https://www.youtube.com/@wpminds 👉 Learn more about WP Minds: https://wpminds.com----------------------------------------------------------------------------------------TakeawaysClarity in messaging is crucial for conversions.Businesses often confuse cleverness with clarity.Customers need to see themselves as the hero in the story.Empathy and authority are key in branding.SEO should prioritize clarity over keyword stuffing.AI can enhance content creation but requires human curation.Pop-ups can effectively capture leads if used correctly.Social media should address customer problems directly.Call to action must be clear and compelling.Understanding customer survival instincts can improve messaging.---------------------------------------------------------------------------------------------------------------Unlocking Website Growth with Clear MessagingThe Power of Storytelling in MarketingSound Bites"Don't be clever, be clear.""Clarity wins in SEO.""AI creates, humans curate."--------------------------------------------------------------------------------------------------------------00:00 Show Intro02:49 Introduction to Storytelling in Marketing05:09 The Importance of Clear Messaging07:55 Common Mistakes in Business Messaging10:31 The Role of Narrative in Marketing13:11 Creating Effective Website Messaging15:57 SEO and Clarity in Messaging18:42 The Balance of Self-Promotion and Customer Focus21:16 The Human Element vs. AI in Content Creation27:12 Harnessing AI for Effective Marketing28:58 The Role of Empathy in Brand Storytelling31:50 Surviving and Thriving: Messaging for Impact34:40 Crafting Clear Calls to Action37:22 Transforming Conversions with Effective CTAs39:31 Visual Storytelling: The Power of Imagery41:01 Leveraging Social Media for Website Traffic43:39 The Importance of Lead Generators and Pop-ups45:58 Outro--------------------------------------------------------------------------------------------#websitegrowth  #podcast  #bSupport the showFollow us on our social channels:YouTube: https://www.youtube.com/@wpmindsFacebook: https://www.facebook.com/WPminds/Instagram: https://www.instagram.com/wp_minds/LinkedIn: https://www.linkedin.com/company/wp-minds/TikTok:https://www.tiktok.com/@wp_mindsX (Twitter): https://x.com/wpmindsApple Podcast:https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450

Ver todos los episodios