In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!00:00 Introduction: Setting the Stage04:12 Starting Scenario: Niche vs. General08:30 The Problem with Generalizing in Today's World12:45 The Power of Specialization17:20 Leveraging Niche Expertise for Lead Generation22:05 Productizing Your Niche Knowledge27:18 Doing Both: Niche and General Business Models31:50 Conclusion: Choosing the Right Path Forward

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