Listen "Winning in Multifamily: Alex Gill's 2026 Playbook"
Episode Synopsis
In this powerful episode of Wealth Unfiltered, host Samantha Parrinello sits down with Alex Gill, Viking Capital's first-ever President, to explore his 25-year journey through the highs and lows of real estate development and multifamily investing. From building the Indiana Jones ride at Disneyland to leading over $1.5 billion in multifamily projects, Alex shares lessons learned across multiple market cycles — from the Savings & Loan crisis to today's post-2024 real estate reset. Together, they discuss how institutional discipline and entrepreneurial grit shaped his career, why 2025–2026 may be the best buying window since the Great Financial Crisis, and how Viking Capital plans to bring institutional-level reporting, transparency, and opportunity to its investors. Alex also gives practical advice for new investors, breaking down how to evaluate market fundamentals, structure deals, and think long-term in uncertain times. Whether you're an investor looking for insight into market dynamics or a professional curious about the mindset behind billion-dollar portfolios, this episode delivers real perspective, actionable wisdom, and inspiration from one of the industry's most seasoned leaders. Key Takeaways Patience Pays in Development Alex explains why successful development requires patience and precision — with some projects taking years from land acquisition to exit, but offering exceptional long-term rewards when timed right The Market is Ripe for Opportunity With cap rates compressing and price discovery underway, 2025–2026 may mark one of the strongest entry points for multifamily investors since the Great Financial Crisis Institutional Reporting Meets Retail Access Alex's goal for Viking Capital is to blend institutional-quality financial oversight with retail investor transparency, enhancing confidence and engagement for every investor Focus on Fundamentals — Not Headlines Market noise comes and goes. Alex emphasizes focusing on job growth, population trends, and location quality — the fundamentals that drive sustainable performance The Power of Relationships and Reputation Two decades of broker, lender, and partner relationships fuel Viking's deal flow, creating off-market opportunities that strengthen its investment pipeline
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