Dan Ariely's Predictably Irrational explores the irrational
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aspects of human decision-making. The book uses experiments and examples to illustrate how factors like relativity, the allure of "free," social norms, ownership bias, and expectations influence choices. Ariely highlights how these biases lead to predictable errors, but also suggests ways to use this understanding to improve decision-making. The text summarizes key concepts from the book, offering actionable insights and encouraging readers to recognize and manage their irrational tendencies. Ultimately, it advocates for using an understanding of these biases to improve decision-making.

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