This week, we speak to Lisa Taylor, brand voice pro and founder of Can I Have a Word?. From working in big beauty to running her own biz, Lisa knows the highs, lows, and awkward in-betweens of building a brand. They dig into why your tone of voice is everything, how to actually name your business without sounding like everyone else, and what it takes to create a brand people remember (and love).TakeawaysKnow who you’re talking to (your audience runs the show).Your tone = your brand’s personality, so make it count.Ditch the generic. Be bold, be you (with less swearing :-)).Don’t let AI make your copy sound like a robot. Filter it first!Always check if that dream name is actually available online.Name drops this episode go to the amazing The 51% Club, Heist House Studios, Who Gives a Crap, and more.Thanks for listening and we hope this little insights help you.Nic + George x

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