Navigating the Risks of Website Tracking Technologies

We get work®
17/10/2023 24 min
Navigating the Risks of Website Tracking Technologies

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Episode Synopsis

While website tracking technologies can provide value to organizations including product optimization, generating leads, understanding growth metrics, and targeting ads, the use of these technologies carries significant litigation and regulatory risk. To manage these risks, businesses need to wrap their heads around what trackers are used on their websites, what data those trackers collect, and how that data is used.

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