In today’s episode, Jenny welcomes iHealthSpot Director of Practice Marketing, Bill Riley, to share some very exciting news that will advance the offerings of our agency—Hedy & Hopp has acquired iHealthSpot. iHealthSpot is a healthcare marketing agency that specializes in helping local providers establish and grow their marketing footprint to increase brand awareness and drive patient engagement. At Hedy & Hopp, we work with more regional providers and payors, so this acquisition gives us the capabilities, processes, and technologies to serve smaller groups, expanding our impact to improve how patients find and access care through smarter marketing campaigns.
 
During the episode, Jenny and Bill discuss:

3 Ways an Agency Grows - This includes new business sales, organic growth and client retention, and what we are covering today—agency acquisition.

Working with Large Clients vs. Small - We often see the size of a client’s organization play a role in the audience type, their competitors, and the education opportunities pertaining to different marketing levers.

Our Transition Strategy - Over the next couple of months we will be determining how to combine the H&H and iHealthSpot teams and make the transition seamless and simple for our clients.

The Acquisition - When choosing the right company for an acquisition, a few key factors are looked at such as industry vertical, segment of clients, and synergy between services and the team members.


 
Connect with Bill:
●        LinkedIn: https://www.linkedin.com/in/bill-riley-15212a2b/
Connect with Jenny:
●        Email: [email protected]
●        LinkedIn: https://www.linkedin.com/in/jennybristow/
  
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