Straight off the plane from Wisconsin, Jenny is joined by Mark Brandes, Director of Data and Technology, to unpack insights from Epic’s first-ever marketing-focused event. As one of only four invited agencies, Hedy & Hopp had a front-row seat to how Epic is evolving to support health system marketing teams, with tools aimed at boosting engagement, elevating branding, and powering campaigns through privacy-safe data integration.Jenny and Mark break down key updates, including MyChart Builder, which allows marketers to create real-time, branded microsites, Cheers campaigns that enable multichannel patient outreach, and new integrated analytics that track true ROI from campaign to appointment.Connect with Mark:https://www.linkedin.com/in/markbrandes/ Connect with Jenny:Email: [email protected]: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

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