Our GuestWe recently discovered an intriguing term: #microculture. This concept has existed for 125 years in biology and several decades in the context of specialized social groups in organizations.Claudy Jules, Ph.D.—an accomplished strategist, industry innovator, executive leader, and author of "Building Better Organizations: How to Fuel Growth and Lead in a Digital Era"—emphasized that distinct microcultures are essential for thriving with frontier technologies like #AI. He questions whether the organizational principles of the industrial age still apply to today's digital-native and AI-first companies.Dr. Jules has devoted over 25 years to understanding and tackling these questions at the intersection of business and technology, with his recent focus on AI. Drawing from his experience as a former Partner at both McKinsey & Company and Accenture Strategy & Consulting, as well as a leader at Google and CapitalG, Alphabet Inc.'s independent growth equity firm. His insights are built upon a wealth of pragmatic experience.Episode DescriptionAfter two decades guiding Fortune 500 transformations, Dr. Jules made a pivotal move from Accenture to Google that sparked a profound question: Do the organizational principles born in the industrial age still serve us in digital-native companies?His findings challenge conventional wisdom. While traditional companies struggle to "become digital," organizations born in the digital age operate differently at their core. They don't just use technology - they build micro-cultures where humans and machines constantly reinvent how work gets done.Dr. Jules shares how AI is reshaping organizational dynamics, why human judgment becomes more critical (not less) as AI advances, and why the quest for a "single company culture" might actually hinder innovation. He reveals how leading organizations are moving beyond traditional OD practices to build adaptive, AI-enabled teams.

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