Are we asking the wrong questions about AI and work? While everyone debates which jobs AI will replace, talent strategist and former LinkedIn VP Steve Cadigan challenges us to imagine something far more radical: what if AI could help us redesign work itself around human flourishing rather than productivity?In this wide-ranging conversation, Steve—author, board member, and the mind behind some of Silicon Valley's most innovative talent strategies—argues that we're standing at a crossroads. We can let AI simply automate our current broken systems, or we can use this moment to fundamentally reimagine what work could become. Drawing from his decades of experience helping companies navigate technological disruption, Steve explores how AI might open a "third path" beyond replacement or augmentation—one where work becomes more creative, meaningful, and aligned with human nature.We dive deep into three provocative territories: breaking free from outdated work paradigms to discover new forms of valuable work that AI makes possible; questioning whether our obsession with productivity is obsolete when machines can handle routine tasks; and exploring how we might design technology systems that enhance rather than diminish our humanity. Steve shares real examples of organizations successfully reinventing themselves and offers practical guidance for leaders navigating this transformation.If you're a CEO, CHRO, or anyone grappling with how AI should reshape your organization, Steve's insights will challenge your assumptions about everything from the 8-hour workday to traditional career ladders. This isn't just about adopting new tools—it's about imagining a fundamentally better way to work and live.WHY ARE WE DOING THIS?In the last few months, nearly every leader we've spoken to at Brave has said something like, "our CEO has asked each CxO to come back with 2 AI use cases by next quarter". And while there’s endless commentary about the technology, there isn’t much practical advice on what’s actually working. So to help address this, Brave is talking to practitioners about what they've tried. In our conversations we ask, “What works?, What doesn't work? And what's still unknown?”So far, reviews are mixed. There's a lot of work to get it right, and the payoff isn't always impressive. Recently, CIOs are reporting sticker shock, as the full integration of AI turns out to be a lot more intensive then marketed. Intuit and UKG had to lay people off, apparently in an effort to cover their ballooning AI bills.In a recent study, Upwork found, “Nearly half (47%) of employees using AI say they have no idea how to achieve the productivity gains their employers expect, and 77% say these tools have actually decreased their productivity and added to their workload.”WHAT WE THINK.Brave helps companies build custom AI tools to improve workforce performance. But these numbers might make you think twice! Research shows if you use AI to fine tune existing work, it’s often not worth the effort. As we proceed to apply AI, the goal should be reinventing how we do things to achieve a big and better vision for the future. The question is, what do you aim to do?

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