DIY assembly furniture, Swedish meatballs, enviable showrooms, & ball pits in Småland… sound familiar? Yes, we are talking about the iconic Home Furnishing store, IKEA. And to make you adore them even more we spoke with Seana Strawn, Head of Home Furnishing Identity & Retail Design, on IKEA‘s quest towards a sustainable planet. Seana comes with 23 years of experience in the home furnishing industry, and she shares her passion for how the brand is embracing climate change as an opportunity and big responsibility. One of the ways IKEA is taking action is through their Circularity Hubs designed for refurbished items only. Listen to the episode to learn more about IKEA’s sustainability efforts, customer-centric practices, and their 5 principles of home furnishing identity.1:20 – Meet Seana2:47 – A Back Story on IKEA5:04 – Test & Learn Approach7:50 – It’s About the People10:19 – IKEA’s Target Customer11:14 – Let’s Talk Sustainability16:19 – A New Circularity Hub22:57 – What’s Next?24:41 – Big vs. Small IKEA Stores27:08 – Home Furnishing Identity28:20 – The Personal Side of Seana

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