Founded in 2017, Danu Sports develops wearable technology designed to help athletes train smarter and reduce injuries.The company’s flagship product is a “smart sock” system that uses embedded sensors to capture gait and movement data in real time. Coaches, physiotherapists, and athletes can use the analytics platform to monitor performance, identify risks, and support rehabilitation.Backed by venture funding and based in Dublin, Danu Sports is part of a new wave of sports‑tech companies blending biomechanics, data science, and everyday usability to make high‑level performance insights available outside the lab.In September 2025, the company announced a partnership with Hoka at the Ultra‑Trail du Mont Blanc, showcasing its smart sock technology with elite athletes, while also expanding into medical applications.Our guest this week is Oisín Lennon, CEO of DANU Sports.To get in touch with the podcast with comments, guest ideas, or for advertising/sponsorship opportunities, email us at [email protected]

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