In this episode of The Wade Borth Podcast, Wade tackles the common misconceptions surrounding whole life insurance—addressing why so many people claim it has a low return, is too expensive, or is the "worst investment of all time." He explains why these beliefs are often rooted in misinformation or biased experiences, and reframes whole life as a savings tool, not an investment. If you're seeking clarity, consistency, and long-term financial control, this conversation offers a fresh, honest perspective that cuts through the noise.   Episode Highlights 00:22 - Whole life insurance myths. 01:04 - Common criticism: Low return. 02:11 - Opinion formation: Experience vs. Learning. 03:12 - Whole life as a tool. 04:55 - Misconceptions on whole life returns. 05:50 - Savings vs. investments comparison. 07:38 - Benefits of a consistent savings environment. 08:57 - Whole life providing financial certainty. 09:17 - Misunderstanding whole life as investment. 11:44 - Contextualizing costs and value. 13:12 - Value perspective on expenses.   Episode Resources Connect with Wade Borth https://www.sagewealthstrategy.com/  [email protected]

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