Design is not just about moving pixels around.True UX designers know it’s about using the right methods to solve the right problems.That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon. In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:✅ A repeatable path from problem statement to validated solution✅ Choosing qualitative vs. quantitative methods without guesswork✅ Spotting deeper, system‑level issues that UI tweaks can’t fix✅ Linking research findings to growth, efficiency, and risk metrics✅ Teaching teams to turn raw data into stories people act on✅ Proven tips for earning C‑suite buy‑in, even in regulation‑heavy sectorsHit 'Follow' to stay updated on all new conversations from us.#VWOPodcast #ProductDesign #UXResearch #UserDesign #B2BPodcast #DesignPodcast #CustomerExperience

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