Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials. From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them scale through data-driven experimentation strategies.In this episode, Anirban shares:✅ Essential setups and systems clients should have before starting experimentation ✅ Strategies for securing client buy-in for ambitious testing ideas ✅ Steps to build robust testing pipelines as businesses rely more on paid ads ✅ How to overcome fragmented user insights and create unified data-driven strategies ✅ Technical challenges in conducting server-side tests✅ Real examples of winning tests and the insights learned✅ Common experimentation mistakes businesses should stop immediately ✅ When to prioritize micro-metrics over key business metrics✅ Technological advancements redefining user experience and CRO strategies ✅ Methods for staying updated with evolving CRO trendsTune in to learn from one of the industry's most experienced practitioners! 🎧Chapters:[00:00] A quick sneak peek into the episode [01:52] Anirban and Vishesh kickstart the conversation [03:40] What Anirban loves most about working in the CRO industry[07:55] Essential setups for clients and common gaps in their systems[11:56] Securing client buy-in for ambitious testing ideas [14:35] Building robust testing pipelines as organic reach declines [20:38] Overcoming fragmented user insights for unified strategies[24:37] Real examples of winning tests and their insights [31:48] Common experimentation mistakes businesses should stop immediately [34:38] When to prioritize micro-metrics over key business metrics [36:50] Technological advancements redefining UX and CRO strategies[39:25] Staying updated with evolving CRO trends [41:32] Picking one skill to master instantly [43:20] Rapid-fire round - One thing you would do differently if starting a career in CRO today [43:32] A person that every CRO professional must follow [43:47] Books that you would recommend to our listeners [44:07] Go-to travel destination [44:23] One thing AI will replace in the next 3 years [44:45] One CRO metric people should stop obsessing over [45:03] If not a CRO specialist, what other profession would you have chosen? [45:14] A dream or goal you want to achieve in the next 3 years [45:40] Anirban and Vishesh sign off

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