The real power of CRO lies in challenging assumptions and turning insights into impact. 🚀In the new episode of CRO Wizards – Season 2, Carla Quizon, CRO Architect at Spiralytics, joins host Shaveethira Gopi for an insightful conversation on conversion optimization. 🎉Carla transitioned from performance marketing to digital experimentation, building a successful CRO pilot program that delivers meaningful results for businesses. Her approach to testing challenges assumptions and drives data-driven decisions — bringing a refreshing clarity.From balancing qualitative and quantitative data to positioning CRO as a risk management strategy, Carla offers a unique perspective on building impactful optimization programs.In this episode, Carla shares:✅ Key data points for building comprehensive optimization plans✅ Frameworks and tools for researching user behavior ✅ Overrated and underrated testing best practices ✅ How CRO fits into the overall marketing strategy alongside SEO, PPC, and social media ✅ Insights about her PPC test calculator inspired by experimentation pre-tests ✅ Positioning CRO as a risk management strategy ✅ The evolving role of Gen-AI in shaping CRO practicesReady to challenge assumptions and make smarter, data-driven decisions? 🧠Tune in now! 🎧Timestamps:[00:00] A quick sneak peek into the episode[01:50] Carla and Shaveethira kickstart the conversation[02:54] Something exciting in the works for Carla[03:33] Balancing qualitative and quantitative data while building optimization strategies[05:08] Focusing on basic analytics and building on it [06:11] Frameworks and tools for researching user behavior [09:05] Overrated and underrated testing best practices[13:39] Planning experiments to drive key B2B metrics like revenue, and client retention[16:50] How CRO fits into the overall marketing strategy including SEO, PPC, and social media[18:28] Importance of optimizing PPC landing pages   [21:20] Insights on Carla's innovative PPC test calculator[26:22] Running an experimentation program when your website has low-traffic [30:51] Looking at CRO as a risk management strategy [35:14] Why guardrails are necessary for experimentation [38:54] Getting client or stakeholder buy-in for your testing ideas[42:11] How Gen-AI is shaping CRO and its current limitations[45:25] ‘Best piece of advice Carla has received - ‘Just go for it’[46:45] Rapid-fire round — One thing you would do differently if starting a career in CRO today[47:47] A newsletter that every CRO professional must follow[48:16] Carla’s 3 book recommendations[49:06] Go-to travel destination[49:45] One thing AI will probably replace in the next 3 years[50:18] If not a CRO specialist, what other profession would you have chosen?[51:33] One CRO metric people should stop obsessing over[52:12] A dream or goal you want to achieve in the next 3 years[53:53] Carla’s final thoughts for the audience[54:48] Carla and Shaveethira sign off

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