In an age in which the tasting room is getting called "dead in the water," we explore the history behind the winery tasting room, how it has evolved over time, and one big barrier to entry for potential wine consumers: rules for tasting rooms pushed by the rhetoric of the American wine industry. This episode truly highlights one of the big expectations that is put on consumers in terms of understanding and engaging with wine. Thus, if you are a winery that has experienced drops in tasting room sales, this episode may highlight one thing you can actively change for your business – the rules around wine tasting room engagement. Show notes of this episode are available at dgwinemaking.com. Follow us on Instagram @dgwinemaking for clips and social discussion.   

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