John Murray, owner of 96 Pecan Company in Ninety-Six, South Carolina, discusses pecan farming and candy-making. Learn how his college football experience at Clemson and desire for a meaningful retirement led him to create a thriving business that's become an integral part of his community.In this episode, John talks about:His shift to pecan farmingApplying football lessons to businessNavigating challenges in agriculture and food productionStarting 96 Pecan Company and expanding into candy-makingCreating a welcoming, family-farm atmosphereBuilding customer loyalty through generosityJohn explains how his business has become a place of support for those seeking empathy. We also explore the local community that's supported John's success. Discover:How he's turned his store into a gathering place for localsThe impact of word-of-mouth in a small townHow he uses his business to give back to the communityFor travelers visiting Ninety-Six, SC:Why 96 Pecan Company is worth a stopWhat visitors can experience at the storeA glimpse into small-town Southern hospitalityJohn's story shows that retirement can open new doors. This episode offers insights for those nearing retirement, considering career changes, or interested in stories of reinvention.Listen to how John's post-retirement venture led to a beloved local business, and discover the charm of Ninety-Six through its pecan-centered enterprise.Audio and Video: Melanie Lech MultimediaSpecial Thanks to Old 96 District

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