References and Further ReadingMcClain CR (2017) Practices and promises of Facebook for science outreach: Becoming a “Nerd of Trust”. PLoS Biol 15(6): e2002020. https://doi.org/10.1371/journal.pbio.2002020Museums and Trust 2021: https://www.aam-us.org/2021/09/30/museums-and-trust-2021/#:~:text=This%20high%20level%20of%20trust,%2C%20and%20are%20research%2DorientedPolar Bears International: How to talk about climate change: https://polarbearsinternational.org/act-now/take-action/talk-about-it/Effectively Communicating Climate Science beyond Academia: Harnessing the Heterogeneity of Climate Knowledge: https://www.sciencedirect.com/science/article/pii/S2590332220301524How do young people engage with climate change? The role of knowledge, values, message framing, and trusted communicators: https://wires.onlinelibrary.wiley.com/doi/abs/10.1002/wcc.353Understanding Organizational Trust of Zoos and Aquariums: https://dr.lib.iastate.edu/server/api/core/bitstreams/2a21eaf3-0122-4e80-a5b7-1cc7692c11aa/contentWhy Some Americans Do Not See Urgency on Climate Change: https://www.pewresearch.org/science/2023/08/09/why-some-americans-do-not-see-urgency-on-climate-change/Americans’ Trust in Scientists, Other Groups Declines: https://www.pewresearch.org/science/2022/02/15/americans-trust-in-scientists-other-groups-declines/The Information Deficit Model and Climate Change Communication (paywall): https://oxfordre.com/climatescience/display/10.1093/acrefore/9780190228620.001.0001/acrefore-9780190228620-e-301Gaining Trust as well as respect in communicating to motivated audiences about science topics: https://www.pnas.org/doi/10.1073/pnas.1317505111Our Changing Climate | Point Defiance Zoo & Aquarium: https://www.pdza.org/care/climate-change/  

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