S2:E2: The Industry’s Biggest Stage | Sponsored by Outdoor Cap


Why is The PPAI Expo the heartbeat of the promotional products industry?
From the moment you walk through the doors, The PPAI Expo feels different. Sixteen thousand professionals. Over a million square feet of innovation and ideas. A show floor alive with energy, conversations, and possibilities. In this opening episode of Voice & Force: Season 2, Josh and Stacy take you inside the industry’s grandest stage — the place where relationships deepen, products inspire, and the year’s biggest momentum begins.
With insights from distributor Nadav Raviv (J.Charles), PPAI Senior Manager of Expositions Ashley Van Der Stuyf, and PPAI President & CEO Drew Holmgreen, this episode explores why the Expo is more than a trade show — it’s the Super Bowl of promo, the ultimate place to connect, and a reminder of why we do what we do.
This episode is brought to you by Outdoor Cap. At Outdoor Cap, headwear is what they do. For 48 years, they’ve helped distributors offer custom caps that check every box: on-trend styles, reliable inventory, and decoration that gets it right.
Whether it’s for events or everyday use, they make it easy to deliver caps your clients love – and they make reordering easy. Try ordering your next cap through Compass, their new online ordering experience, and see the difference. Explore more at promo.outdoorcap.com. Outdoor Cap: The Headwear Experts.
Key Takeaways from This Episode:

What makes The PPAI Expo unlike any other event in the industry — scale, energy, and shared purpose.
Why the timing of the Expo sets the tone for the entire year (and why it’s our “Super Bowl”).
How first-time attendees and seasoned veterans alike experience the same spark of discovery.
Behind-the-scenes insights from PPAI’s event team on how the Expo is curated, planned, and brought to life.
Why community, culture, and connection are at the heart of the Expo experience.
How one idea, one product, or one handshake at the Expo can change the trajectory of your year.

Whether you’re attending for the first time or the 20th, this episode will remind you why The PPAI Expo isn’t just an event – it’s the stage where our industry shines brightest.
Register today: Visit PPAI.org/expo.

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