Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies.In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things:🍼 Building a mission-led oral care brand for kids💡 How she used DIY influencer marketing to get her product in front of real moms💰 What it really looks like to bootstrap a CPG startup📦 Getting visibility without a PR agency or big marketing budget📲 Growing a personal brand and product brand in tandemIf you’ve ever wondered how to create traction, community, and sales — without outside funding or a marketing team...this episode is packed with the real, behind-the-scenes stuff no one shares.✨ Want help getting your brand more visible too?Grab our Personalized PR Plan → https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR Course: https://www.visibilityonpurpose.com/pitchparty👇 COMMENT BELOW: Have you ever pitched an influencer or gifted your product? How did it go?Dr. Ashley Lerman is a board-certified pediatric dentist and the founder of Firstgrin, a digital health and product company helping families and parents with oral health. She’s grown Firstgrin into a nationally recognized brand with 200,000+ users and partnerships with major health plans, all without a business or tech background. Ashley also shares practical, judgment-free dental advice to millions of parents through her viral social media platform @yourfirstgrin  @pediatricdentistmom  www.yourfirstgrin.com#CPGfounder #influencermarketingtips #founderstory #pediatricdentistmom #diypr #productmarketing #visibilityonpurpose #bootstrapstartup #oralcarebrand #firstgrin #smallbusinessowner Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

Ver todos los episodios