"You can recreate equity, and sometimes rebrands are a great chance to go out and reconnect with your audiences as well."Crafting a powerful brand goes beyond logos and colours—it’s about storytelling, audience connection, and strategic execution.Branding expert Rebecca Martin shares how businesses can build compelling, long-lasting brands by revealing the key strategies behind truly effective branding.In this episode, Rebecca dives into:  • Why understanding your audience is the foundation of success.• How data-driven insights enhance brand strategy  • Branding for different business models • Common pitfalls to avoid • Measuring ROI • How to Align Personal and Corporate BrandingGuest: Rebecca Martin, Director, Crafted CommsHost: Mark Bryan, Partner at Pemba Capital PartnersPodcast Producer: Martine McMahonHave a question for an upcoming guest? Email [email protected] Guest: We’ll be speaking with Peter Angelini, Managing Director of Stannards, a Melbourne-based accounting and business advisory firm.Thanks for listening—and keep striving for your next summit!

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