In this episode, Paula Henson from Above the Dirt explores her journey from a 20-year beauty career to owning a thriving plant shop. Paula reveals strategies for managing a seasonal business, leveraging video content for engagement, and creating diversified revenue streams. She also delves into authentic video marketing on Instagram and TikTok, the importance of a strong digital presence, and the power of in-person feedback. Paula discusses revamping her website with dynamic video content, while offering practical tips for small businesses looking to enhance their customer interaction and loyalty through personalized, engaging content. Stick around! You won't want to miss these seeds of information.

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