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Listen "46: #46 David Pollet, Incremental"
Episode Synopsis
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:
The challenges and methodologies for measuring retail media
How effective closed-loop attribution really is
Retail media's role in the marketing mix
Implications of commerce media for the consumer
The future of privacy
The challenges and methodologies for measuring retail media
How effective closed-loop attribution really is
Retail media's role in the marketing mix
Implications of commerce media for the consumer
The future of privacy
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