Since 1995, E3 has been a gaming staple to showcase the latest games coming out for consumers to enjoy and to also give publishers and developers a platform to strike deals for the upcoming releases. Over the last 5 years though, it has suffered an identity crisis trying to figure out its presence in a world where digital events can happen and other shows like PAX and Gamescom are managing the global hybrid world of digital and physical much better. That all came to a head this week when the ESA and ReedPop decided to cancel E3 2023 in light of fading interest in the event from publishers. Why did this happen? And what does that mean for the future - if any - of E3? Let's discuss...

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