Effective marketing is indispensable, yet, in the realm of B2B, it's not uncommon to witness the deprioritization of marketing or a struggle to identify the ideal marketing strategy for a business. Enter Prakash Dharmarajan, a seasoned marketing advisor at Vayana, with a track record spanning over two decades in the advertising and marketing industry. Having steered numerous leadership roles throughout his illustrious career, he possesses a wealth of expertise. In this episode, he demystifies B2B marketing and shares invaluable insights on how businesses can leverage marketing effectively to build their brand and drive ROI. 
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